A Few Reasons Why Off Page (SEO) Search Engine Optimisation is Important for Your Website!
Small business around the world need to wake up to the incredible difference Search Engine Optimisation (SEO) can make for their companies. We at Organic Top 10 SEO in Sydney have noticed that so many people assume SEO is too expensive and end up responding to random emails that arrive in their inbox offering low-cost off shore SEO. These offers are most likely providing nothing more than Black Hat SEO or other services that will never end up getting them the results they’re seeking. If anything, they can severely damage the visibility of websites through poor and outdated practices.
The number of offshore spam emails from companies claiming they are SEO experts is alarming. A large percentage of companies making an effort to raise their rankings on search engines end up ignoring the process of Off-Page Optimisation. They don’t understand the importance – and that’s why we’ve decided to lay it out in plain English in this post. Top 10 SEO in Sydney wants small business owners to understand how effective SEO can be in raising their position on Google, and as a result, increase their visibility on the web and attracting more visitors to their site.
Off-Page SEO was born in January 2014, back when Google made a significant change to their algorithms. Before then, all we had to do was build high-quality websites with full On-Page Search Engine Optimisation triggers included, to get them to page one of Google search results. Even now, those sites are still on page one for many keywords. All sites built after that date should invest in the new (now common) services of Off-Page SEO as a result of this significant shift.
When taking steps to improve a website’s ranking on Google, the health of the website first needs to be assessed – checking it for any functional problems. Once this is sorted out, the website will need high-quality content, increased site loading speed, optimisation on every page, keywords incorporated and fine-tuning of title tags, meta elements, and description. Now, the website will be ready for an effective link building campaign. Google is expecting so much more on websites these days to rank them well.
Link building campaigns (which have drastically changed since 2017) can go seriously wrong if you believe that the more links you have, the better you will rank on Google. Buying hundreds or thousands of links for a website can do serious damage to a website. When a website is slapped with the Penguin Penalty by Google and sandboxed, it is very costly and difficult to remove, and may take over a year to recover… if at all. This can kill an online business. The idea is to gradually build quality links over time – the kind that will drive traffic and raise rankings.
Link building is something only a professional SEO expert should do to avoid the risk of damaging the website.
If you intend to build links yourself, Organic SEO Sydney has some useful tips below.
Picard holds iPad in this clip from Star Trek: TNG Season 6 episode 4, titled Relics. Looks like Steve Jobs got his inspiration from somewhere. Made in 1992. Fascinating! Pretty much before the internet was born.
Reasons why not to try Black Hat SEO techniques
It is vital that you do not fall for any of the various Black Hat SEO techniques – ignore those spammy email offers from companies offering these techniques. Using Black Hat SEO techniques can damage your site and possibly get it banned from Google. We are currently receiving heaps of these emails from offshore companies ourselves. Moreover, like us, almost all Australians are sick of being bombarded– and the weekly calls from these companies make it so much worse. If anything, it is bordering harassment now. The other thing to take note of, is they are out of the Australian laws. So once they take your money, they will run and not deliver.
Do Not Rush
It would be best if you worked slowly and patiently when you’re building links to your site. If you rush your campaign, you can harm your website.
Remember, quality links are what’s important, not the quantity or how fast you can add links.
Find Authoritative Sites – When undertaking a link campaign, it is crucial that you only choose high-quality, authoritative sites to link from.
Build in Do-Follow Links
When building quality links to your site, you must keep in mind that it’s important that the links are Do-Follow links. When clicking on a Do-Follow link, it passes link juice onto the other, which increases your site’s SEO metrics.
Correctly applied Off-Page Optimisation is an essential aspect of your overall SEO and will increase traffic to your website. If it goes wrong, it can do severe damage to your site.
“This is why I recommend hiring an SEO professional to handle your Off-Page optimisation, and it will not be as expensive as you may think!” – Senka (founder of Organic Top 10 SEO based in Sydney, Australia).
If you have any further questions, please feel free to contact Senka on hello@top10insydney.com
We would love to help you – we can schedule a Skype call so Senka can do a quick check on your site and answer any questions you might have.
Thank you for visiting Organic SEO Sydney’s blog and reading our article. If you are looking to post on the blog or to add a reciprocal link, please email Senka so we can discuss further hello@top10insydney.com
