What is WordPress?
WordPress is a PHP content management system(*1,3). For website developers and SEO professionals, it is the platform of choice. The White House, Sony and BBC are just a few global brands that use WordPress(*1).
What is WooCommerce?
WooCommerce is a WordPress plugin used by in excess of 5 million e-commerce websites(*1). When properly configured, WooCommerce is an all-in-one plugin that streamlines selling online. One of our clients, Summer Hill Wine Shop has over 1000 products on their website. WooCommerce is a large factor in their rapidly expanding database of shoppers(*4).
SEO and Your Website
SEO is introduced to your website from the design stage. It is incorporated in the website’s coding and all the way through to the content you can see. A fundamental error made by many website owners is not integrating SEO from the very beginning.
A (Very) Brief History of Search Engine Optimisation (SEO)
Search engine optimisation dates back to the early 1990s(*2). At that time, the internet was exploding with new websites popping up everywhere. We needed a way to filter through the enormous number of websites so we could find what we were looking for. By 1997, Google had arrived, and the world of search changed forever.
It was around this time (2000) that our company founder, Senka worked out Google SEO and naturally built it into each website developed!
How Does SEO Work?
So, how does SEO actually show us search results? An algorithm (artificial intelligence built on code) reads every website it can find and adds it to a massive index. The AI needs to be told certain things so it categorises websites correctly. This is where search engine optimisation comes in. SEO tells search engines such as Google what the website has to offer. Furthermore, SEO has evolved to become much more than just a search filter. It also rates websites on usability, readability and more(*2). The better the SEO, the higher the search engine will rank the website.
Fast forward two decades. We now have fully trained professionals who know how to implement tools, methods, and strategies to ensure websites show up in search results when they are meant to. That’s us!
Your Business and Your Goals Are Our Top Priority
You are a legend, problem solver, and pathfinder. You should have a website to match so everyone can benefit from your hard work and what you have to offer. Our range of web design and SEO packages suit every budget and need – and we can customise them to your specifications.
Company founder, Senka leads a dynamic, experienced and committed team who put in the time and energy to design websites that fit:
• Your business.
• Your goals.
We are ready to meet the legend behind the business! (That is YOU!).
Our Promise
• Return on investment.
• An explosion in online traffic and enquiries.
• Sustained website (and business) growth.
Contact Top 10 Organic SEO in Sydney
Let’s chat about how we can develop a WordPress website integrated with WooCommerce and SEO for your business.
References
*1. Ch, R. What Percentage of Websites are WordPress in 2022? Tech Jury. 2022.
*2. Kuchta, K. A Brief History of Search Engine Optimization (SEO). Tech Talks. 2020.
*3. Muldoon, K. What Is WordPress? What Can It Do & Is It Right For You? A Beginner’s Guide. WPKUBE. 2021.
*4. Top 10 Organic SEO. Case Studies: Summer Hill Wine Shop. 2022.
