Digital Marketing for Businesses is Evolving Quickly
Are you ranking well, obtaining leads AND increasing ROI? Succeeding in the digital domain is complex. It requires providing an exceptional consumer experience along every step of the customer journey(*2,3).
As online behaviours and customer needs change, so do the goals of SEO. For SEO to be effective, you must remain up to date with SEO requirements. Many of our clients discover that a website refresh (back-end coding and front-end design and content) is all they need for improving their online presence and rankings.
We are proud to see so many of our clients taking on the information and knowledge we have shared with them during their projects with us and applying what they have learnt well into the future.
Your Online Presence is an Extension of Your Physical Store or Office
Your online presence is just as important to nurture as your physical space. This is because more often than not, your website is visited by potential customers well before they contact or visit you.
75% of consumers use their phones to research a purchase before contacting a business or completing a transaction(*4).
Tailor-Made SEO and Digital Marketing Packages for Businesses
Are You a Start-Up or Newly Emerging Business?
For you, our tailor-made package may focus on introducing you to your local area (particularly if you are service driven i.e., plumbing, local distributor). Furthermore, your package may move you from just servicing your local area to your state and the country if applicable. We will help you build brand loyalty and relationships with your customers while simultaneously expanding daily growth and return on investment.
• Build a solid foundation for a long-lasting and credible online presence.
• Utilise inbound marketing to attract new leads and clients.
• Expand your reach and find new customers.
• Increase your distribution across state and country borders.
• Encourage return customers and loyalty to your brand.
• See your return on investment in black and white.
Are You an Existing Business Looking to Re-Brand or Refresh Your Online Presence?
Tailor-made packages for businesses with an existing online presence are built from a comprehensive SEO review and ‘health check’. From here, we can identify what is and is not working so you know exactly where to dedicate your time and budget.
• Expand your customer base.
• Match consumer behaviour and their differing expectations of marketing across country borders.
• Build and protect your online reputation.
• Create a seamless online customer experience across devices.
• Increase return on investment.
What is Online Reputation Management?
Our team of experts love the nitty-gritty and they will apply their skills to see your brand is protected and positively presented across your website, blog, and social media. Online reputation management is crucial for ongoing relationships with your customers and maintaining your page 1 Google ranking.
5 Things That What Makes Up a Successful Online Presence
Your online presence should:
- Be current and relevant to your customer base.
- Provide a seamless customer experience across every step of the customer journey.
- Be accessed from all devices (mobile, tablet, desktop).
- Rank on page one of search results.
- Have a comprehensive SEO strategy in place.
Did you know that SEO is more effective than PPC?(*5) In other words, ranking on page one of Google search organically (not paying for an ad) attracts more clicks.
References
*1. Polykoff, D. How Often Should You Do an SEO Audit on Your Company Site? Business to Community. 2019. • Business Custom Carbon Copy Book Printing by Absoloute Colour.
*2. Howells-Barby, M. SEO Strategy in 2020. HubSpot. 2020.
*3. Trovato, D, Taniguchi, N & Rich, K. 5 Consumer Truths to Get Your Marketing Ready for 2021. Think With Google. 2021.
*4. Gevelber, L. Micro-Moments Now: New Consumer Behaviors You Need to Know. Think With Google. 2017.
*5. Greene, J. SEO vs. PPC. Which Channel Generates More Sales? Databox. 2019.
